Interbrand has released a ranked list of the best global brands through 2014, and again topped the list consisting of 100 brands Apple its brand famous apple.
The value of the brand for the company Apple is about 118.9 billion dollars, ahead of the own brand company Google, which is worth about $ 107 billion dollars.
Among the 100 brands private companies and a variety of different interests, there are 13 brand belonging to the technology sector, including the five companies in the top ten, including Apple and Google.
Came IBM's fourth place, while ranked Microsoft fifth place in this list, while I got Samsung to seventh place in this ranking high degree and one for the list in 2013, while preserving its own brand Coca-Cola Company on the third place, after removing it from the first position, which remained it for 13 years giants Apple and Google in the list last year.
This has got its own brand on Intel's second century, while HP came in 17th place, while progressed own brand company Facebook by a significant amount compared to last year, where I got the 29th position on the list for this year, while 52 got a place during the previous year.
And rely company Interbrand specialized in consulting brands owned by Omnicom Group Omincom on three basic criteria for determining the value of the brand, they are assessing the financial performance of the products and services of the company, in addition to the role of the brand in influencing consumer choice, as well as the ability of the brand to secure profits of the company on an ongoing basis.
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