Twitter has announced the launch of the pilot phase of the new advertising program, called the "promoted video" allows advertisers to publish advertisements in video service Twitter.
The company said that its advertising new allows companies to raise the video ad and included in the tweets you post, the software also provides tools to measure the arrival and spread of advertising and provide statistics relating thereto, are similar to the tools currently available for text ads in Twitter.
In addition to advertising, Twitter said it tested to provide the possibility for users to publish videos on the network free of charge, to a select group of companies, publishers and users notaries. However, Twitter did not explain whether this feature will be available later for all users to upload images like the feature or whether they will still be available on a smaller scale.
Twitter has begun testing the ads feature video on a small group of companies, including "BBC" and "McDonald's" and "Viacom", where these companies can deploy their own video clips accompanied by the contents of the ad.
The video clips will appear to the user directly within the tweets, but will not run automatically, as advertisers will not pay any amount as long as the user does not press on the video and watch it.
The company had recently announced a doubling of its sales from ads during the second quarter of this year, compared to last year.
The company said that its advertising new allows companies to raise the video ad and included in the tweets you post, the software also provides tools to measure the arrival and spread of advertising and provide statistics relating thereto, are similar to the tools currently available for text ads in Twitter.
In addition to advertising, Twitter said it tested to provide the possibility for users to publish videos on the network free of charge, to a select group of companies, publishers and users notaries. However, Twitter did not explain whether this feature will be available later for all users to upload images like the feature or whether they will still be available on a smaller scale.
Twitter has begun testing the ads feature video on a small group of companies, including "BBC" and "McDonald's" and "Viacom", where these companies can deploy their own video clips accompanied by the contents of the ad.
The video clips will appear to the user directly within the tweets, but will not run automatically, as advertisers will not pay any amount as long as the user does not press on the video and watch it.
The company had recently announced a doubling of its sales from ads during the second quarter of this year, compared to last year.
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