The company intends to "Facebook" unveiled a new advertising platform to improve the effectiveness of online ads, according to the newspaper "Wall Street Journal" Monday, citing informed sources.
The new ad platform and redesigned version of the package ads "Atlas" Atlas, a platform to manage and measure the ads were "Facebook" bought from the company, "Microsoft" in the past year.
It is expected to help the podium ad marketers to target users, "Facebook" more effectively, so by measuring the number of users who viewed or interacted or have taken action about the ads that appear on the Services "Facebook" and on the sites and third-party applications.
And intends to "Facebook" also through ad platform providing marketers with a tool to buy ads to target users, "Facebook" over the Web.
Did not reveal the "Facebook", which has the largest social network in the world, and the latter for its rival "Google" in the market "ads appearing on the Internet" about the financial details of the new advertising platform.
He was Chief Operating Officer Sheryl Sandberg told the agency "Reuters" last July that "Facebook" has about 1.5 million client to announce that the company has seen strong growth in each of the geographic regions.
And increased advertising revenue by 151% portable from last year, which represents almost 62 percent of overall ad revenue achieved by "Facebook" during the second quarter of this year.
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